Data-Driven Marketing (incl. Negotiation Training)
Certificate Course - Management & Leadership - MM_MSc.1.1.I26
| Date | Oct 5-9, 2026 |
| Duration | 5 days |
| Location | On campus - Karlsruhe |
| Language | English |
| ECTS | 3 |
| Cost | 2,550 € |
Fundamentals
Understand principles of data-driven marketing and methods for collecting, analyzing, and interpreting data.
Technology
Apply analytical techniques and tools to process data and generate marketing insights effectively.
Applications
Transform marketing data into actionable insights through case studies and real-world decision-making scenarios.
What you'll explore
- Understand core concepts and methods of marketing analytics and their role in data-driven decision-making.
- Apply analytical techniques through hands-on exercises and collaborative group assignments.
- Develop and present data-driven solutions to marketing problems using practical case studies.
- Analyze pricing decisions using marketing data and quantitative insights.
- Prepare negotiations by effectively using available data and information to support strategic decision-making.
Your key takeaways
- Understand the capabilities of data science and its role in supporting marketing decisions.
- Interpret and communicate marketing-related data in a meaningful and actionable way.
- Design controlled experiments to generate insights for marketing strategies.
- Process, analyze, and visualize data using statistical software and analytical tools.
- Recognize the influence of emotions in business processes that appear to be purely data-driven.
Taught by recognized experts in Data-Driven Marketing and Negotiation Training
Benefit from the knowledge of leading specialists with extensive experience in research and industry. Their deep expertise guarantees a course of outstanding academic and practical quality.
Gerald Oerter
Gerald Oerter is a lecturer at the HECTOR School of Engineering and Management at the Karlsruhe Institute of Technology. His expertise focuses on negotiation management, strategic communication, and decision-making in business contexts. He combines practical industry experience with executive education, emphasizing data-driven negotiation strategies, stakeholder management, and the effective use of information in complex business environments.
Who should attend
This course is particularly beneficial for professionals in the following fields
- Marketing and Analytics Professionals
Marketing managers, analysts, and specialists involved in data-driven campaigns, customer insights, and marketing performance evaluation. - Business Intelligence and Data Professionals
Data analysts, consultants, and professionals working with data visualization, statistical analysis, and decision support for marketing strategies. - Strategy and Customer Experience Professionals
Managers and business leaders responsible for pricing, customer behavior analysis, and strategic marketing decisions based on data insights. - Digital Marketing and Communication Roles
Professionals working in digital marketing, market research, and customer engagement, using analytics to optimize communication and business outcomes. - Early-Career Professionals and Researchers
Graduates, PhD candidates, and academic staff in marketing, business, data science, or related fields seeking to strengthen competencies in data-driven marketing and analytics.
Advance your career with KIT-level expertise
Benefit from the reputation of the Karlsruhe Institute of Technology (KIT) while gaining practical skills, flexible learning opportunities, and a recognized certificate to support your long-term professional growth.
Flexibility
Gain focused expertise in a specific field without committing to a full degree program, allowing you to build relevant knowledge efficiently and integrate learning seamlessly into your professional routine.
Relevance
Benefit from high-quality academic content combined with practical insights, delivered by experienced experts, supporting continuous, lifelong learning while ensuring direct applicability in real-world scenarios.
Advancement
Enhance your professional profile with a recognized certificate, demonstrating your commitment to ongoing development and supporting your career with tangible, verifiable credentials.
About HECTOR School
HECTOR School, the Technology Business School of the Karlsruhe Institute of Technology (KIT), is a leading provider of executive education in technology-driven fields.
For this course, participants who successfully complete the examination can earn a KIT certificate with ECTS credits, which may be credited toward our Executive Master of Science or Advanced Studies Programs, subject to content alignment.