Markets
Certificate Course - Management & Leadership - MM_MBA.4.Y26
| Date | Sep 21-25, 2026 |
| Duration | 5 days |
| Location | On campus - Karlsruhe |
| Language | English |
| ECTS | 3 |
| Cost | 2,550 € |
Fundamentals
Understand core concepts of marketing, strategic management, decision analysis, and economic decision-making under risk and uncertainty.
Technology
Apply marketing tools, strategic analysis methods, and decision-making models such as conjoint analysis, pricing methods, and game theory.
Applications
Analyze markets, develop business strategies, and make informed decisions using real case studies and practical business scenarios.
What you'll explore
- Understand the fundamental principles of marketing and explore key areas of the marketing mix, including product management, pricing, and sales management.
- Learn how marketing tools such as conjoint analysis, cost-plus pricing, value pricing, and customer satisfaction measurement are applied in practice.
- Examine the strategic management process from mission development and objective setting to strategic analysis, formulation, and implementation.
- Explore internal and external strategic analysis methods, innovation strategies, market segmentation, and corporate strategy frameworks such as the BCG matrix.
- Analyze decision-making under risk and uncertainty through the foundations of economic decision theory and game theory.
- Explore concepts such as expected utility theory, risk aversion, Nash equilibrium, mixed strategies, and strategic interaction in competitive environments.
- Apply concepts and frameworks through practical case studies and business scenarios to strengthen strategic thinking and managerial decision-making skills.
Your key takeaways
- Develop a solid understanding of marketing, business strategy, and decision analysis concepts.
- Apply marketing tools and strategic frameworks to analyze products, pricing, markets, and competitive environments.
- Conduct internal and external strategic analyses to support business strategy development and implementation.
- Understand decision-making under uncertainty using economic decision theory and game theory concepts.
- Develop practical solution approaches for strategic business and economic-policy challenges through case-based learning.
Taught by recognized experts in Markets
Benefit from the knowledge of leading specialists with extensive experience in research and industry. Their deep expertise guarantees a course of outstanding academic and practical quality.
Prof. Dr. Benjamin Scheibehenne
Prof. Dr. Benjamin Scheibehenne is Full Professor of Cognition and Consumer Behavior at Karlsruhe Institute of Technology (KIT). With a background in experimental psychology and marketing, his research focuses on how people make decisions and interact in economic contexts. He combines behavioral experiments, mathematical modeling, and statistical data analysis to understand consumer behavior. His work has been published in leading international journals such as Psychological Review, Management Science, and the Journal of Consumer Research. Prior to KIT, he held professorship and research positions in Geneva, Basel, and Bloomington, and earned his PhD at the Max Planck Institute for Human Development in Berlin.
Dr. Dominik Beck
Dr. Dominik Beck is a Senior Consultant at Consileon Business Consultancy GmbH with a strong background in strategy, innovation, and data-driven business modelling. He previously worked as a Research Associate at Karlsruhe Institute of Technology (KIT), focusing on game-theoretic market entry models and academic teaching support. His experience spans SAP, Bosch, Audi, Porsche, and Mercedes-Benz, with expertise in design thinking, process innovation, and advanced analytics. He combines academic depth with hands-on consulting to develop scalable strategies for complex markets.
Prof. Dr. Clemens Puppe
Prof. Dr. Clemens Puppe is a leading scholar in microeconomic theory at Karlsruhe Institute of Technology (KIT), specializing in individual and collective decision-making. His research has been widely published in top international journals such as the American Economic Review, Econometrica, and the Journal of Economic Theory. He is also an editor and scientific advisor for major academic handbooks and journals in economics and social choice theory. His academic career includes positions at the University of Bonn and visiting appointments at Harvard University, Princeton, Oxford, and other leading institutions worldwide. At KIT, he has held key leadership roles, including Dean and Senate member, and currently serves as Academic Director of the Digital Economics program.
Who should attend
This course is particularly beneficial for professionals in the following fields
- Marketing and Business Development Professionals
Marketing managers, product specialists, and business development professionals involved in market analysis, pricing, and customer-oriented strategy development. - Strategy and Competitive Analysis Professionals
Managers, consultants, and business leaders responsible for strategic planning, market positioning, and competitive decision-making in dynamic environments. - Decision Analysis and Economic Strategy Professionals
Professionals working with decision-making under risk, economic analysis, and strategic evaluation in business and policy contexts. - Innovation and Market Research Roles
Professionals at the interface of marketing, strategy, and analytics, focusing on customer insights, market segmentation, and business growth opportunities. - Early-Career Professionals and Researchers
Graduates, PhD candidates, and academic staff in marketing, economics, business, or related fields seeking to strengthen competencies in markets, strategy, and decision analysis.
Advance your career with KIT-level expertise
Benefit from the reputation of the Karlsruhe Institute of Technology (KIT) while gaining practical skills, flexible learning opportunities, and a recognized certificate to support your long-term professional growth.
Flexibility
Gain focused expertise in a specific field without committing to a full degree program, allowing you to build relevant knowledge efficiently and integrate learning seamlessly into your professional routine.
Relevance
Benefit from high-quality academic content combined with practical insights, delivered by experienced experts, supporting continuous, lifelong learning while ensuring direct applicability in real-world scenarios.
Advancement
Enhance your professional profile with a recognized certificate, demonstrating your commitment to ongoing development and supporting your career with tangible, verifiable credentials.