Service Innovation & Business Models
Certificate Course - Information Systems Engineering - ISE.5.1DS.I25
| Date | Oct 26 - 29, 2026 |
| Duration | 4 days |
| Location | On campus - Karlsruhe |
| Language | English |
| ECTS | upon request |
| Cost | 2,400 € |
Fundamentals
The course introduces service concepts, business models, and organizational transformation for delivering digital services.
Applications
Students learn to apply service concepts and tools to develop innovative digital services in practice.
What you'll explore
Concepts:
- Basics of Innovation, Services, Service Systems
- Innovation Types
- Innovation Challenges in Services
- Innovation Processes and Diffusion
- Business Model Theory and Tools
- Digitalization, Digital Services, Smart Services
- Digital Business Models
- Digital Platforms and Ecosystems
- Digital Transformation
Methods and Tools:
- Technology and Strategic Foresight
- Human-Centric Service Design
- Open Innovation
- Multi-Actor Business Modelling
- Data-Driven Decision Making
- Digital Transformation Pathways and Organizational Changes
Your key takeaways
Participants
- Are familiar with servitization trends and drivers as well as novel service science concepts. They understand the concept of the business model and are able to apply practical tools and frameworks.
- Understand innovation definitions and patterns (e.g. architectural innovation), know the particularities of digital services, the specific challenges, and managerial requirements for providing a service offering.
- Know and are able to apply a set of methods and tools to identify innovation targets, to design innovative solutions, to collaborate on innovation, learn about the design of digital and analytics-based-services.
- Understand bounded rationality and human behavior as impediments of innovation, the required digital transformation, and learn about the organizational changes and challenges.
- Are able to determine a strategic pathway for a company and understand its implications.
Taught by recognized experts in Service Innovation & Business Models
Benefit from the knowledge of leading specialists with extensive experience in research and industry. Their deep expertise guarantees a course of outstanding academic and practical quality.
Dr. Ronny Schüritz
Dr. Ronny Schüritz is Associate Lecturer and an entrepreneurial-driven innovator in digital services and business model transformation. With a strong background in consulting, academic research, and hands-on technology development, he focuses on bringing emerging digital technologies to market-ready applications. He co-founded prenode, an AI company for decentralized machine learning systems, and has worked as a senior strategy consultant at IBM. He was also a Research Fellow at MIT Sloan CISR and a Research Lab Leader at Karlsruhe Institute of Technology (KIT). He regularly teaches courses on digital services, business models, and digital transformation.
Dr. Daniel Heinz
Dr. Daniel Heinz is Research Lab Lead of the Digital Service Design & Innovation Lab at Karlsruhe Institute of Technology (KIT). His work focuses on digital service systems, AI-enabled innovation, and data-driven business transformation. He specializes in smart service ecosystems, human-AI collaboration, and digital platforms that enable sustainable and scalable value creation. With a PhD from KIT (summa cum laude) and international research experience, he combines academic excellence with practical impact. He actively contributes to global IS research communities and leads projects on digital transformation, data ecosystems, and circular economy solutions.
Who should attend
This course is particularly beneficial for professionals in the following fields:
-
Innovation managers and digital transformation leaders
Professionals responsible for driving innovation, service development, and digital business transformation in their organizations. -
Business development and strategy experts
Specialists in strategy, business models, and market positioning who want to leverage digital services and data-driven approaches for competitive advantage. -
Product managers and service designers
Professionals designing digital services, smart services, or platform-based solutions for customers and ecosystems. -
IT and digitalization professionals
IT architects, software developers, and digitalization experts implementing or managing digital services, platforms, and ecosystems. -
Management consultants and advisors
Consultants supporting organizations in service innovation, digital business model development, or organizational change processes. -
Entrepreneurs and startup founders
Individuals interested in building or scaling digital service businesses, startups, or innovation labs. -
Researchers and early-career academics
Researchers, PhD candidates, and academic staff in business administration, information systems, service research, or related fields.
Advance your career with KIT-level expertise
Benefit from the reputation of the Karlsruhe Institute of Technology (KIT) while gaining practical skills, flexible learning opportunities, and a recognized certificate to support your long-term professional growth.
Flexibility
Gain focused expertise in a specific field without committing to a full degree program, allowing you to build relevant knowledge efficiently and integrate learning seamlessly into your professional routine.
Relevance
Benefit from high-quality academic content combined with practical insights, delivered by experienced experts, supporting continuous, lifelong learning while ensuring direct applicability in real-world scenarios.
Advancement
Enhance your professional profile with a recognized certificate, demonstrating your commitment to ongoing development and supporting your career with tangible, verifiable credentials.
About HECTOR School
HECTOR School, the Technology Business School of the Karlsruhe Institute of Technology (KIT), is a leading provider of executive education in technology-driven fields.
For this course, participants who successfully complete the examination can earn a KIT certificate with ECTS credits, which may be credited toward our Executive Master of Science or Advanced Studies Programs, subject to content alignment.