Certificate Program: Marketing and Data Sciences
This certificate program combines four complementary courses in a structured learning path.
Participants who successfully complete the Certificate Program and pass the final examination receive the corresponding ECTS credits. These credits are fully recognized as one module within the HECTOR School Master of Science program.
Participants develop key competencies in marketing, data analytics, and information management for today's data-driven business environment. The program covers data-driven marketing and negotiation strategies, information systems management, data analytics methods, and the legal aspects of information. By integrating business, technology, and compliance perspectives, participants gain a holistic understanding of how data can be used to support informed decision-making and create business value.
General Information
| Dates | Oct 5-16, 2026 |
| Duration | 10 days |
| Location | On campus - Karlsruhe |
| Language | English |
| ECTS | 6 |
| Cost | 3,950 € |
Further questions?
Martina Waldner
Senior Program Consultant
info∂hectorschool.kit.edu
+49 721 608 47880
Program Structure
The full certificate module consists of four interconnected courses. While each course can be attended individually, the complete module provides a coherent learning journey covering data-driven marketing, information systems, data analytics, and the legal aspects of information.
Data Driven Marketing (incl. Negotiation Training)
Introduction to data-driven marketing strategies, customer analytics, campaign optimization, and negotiation techniques for building effective business relationships and improving marketing performance.
| Date | Oct 5 - 9, 2026 |
| Duration | 5 days |
Legal Aspects of Information
Introduction to the legal aspects of information in digital business environments, focusing on data protection, privacy regulation, and legal frameworks that support compliant business operations and informed strategic decision-making.
| Date | Oct 12 - 13, 2026 |
| Duration | 1,5 days |
Data Analytics
Introduction to data analytics, data exploration, statistical and machine learning methods, and data visualization techniques for extracting insights, supporting evidence-based decision-making, and improving organizational performance.
| Date | Oct 13 - 14, 2026 |
| Duration | 1,5 days |
Information Systems Management
Introduction to information systems in organizations, digital business processes, IT governance, and the role of technology in supporting operational efficiency and strategic decision-making.
| Date | Oct 15 - 16, 2026 |
| Duration | 2 days |
How the Courses Fit Together
Participants first build a foundation in data-driven marketing and information systems, then develop analytical skills through data analytics, and finally deepen their understanding of the legal and regulatory aspects of information management in modern organizations.
Who Should Attend
- Marketing professionals interested in customer analytics, data-driven decision-making, campaign optimization, and negotiation strategies
- Managers, consultants, and project leaders involved in digital transformation, information systems, and data-informed business processes
- Professionals in business, technology, and administration seeking to understand how data, information systems, and analytics create organizational value
- Researchers and academics aiming to strengthen their knowledge of data analytics, information management, and the legal framework governing information use
- Professionals who want a coherent learning path from data-driven marketing and information systems to analytics and the legal aspects of information management in modern organizations.
Ready to Join the Full Module?
Book the complete module to benefit from a coherent learning journey across all four certificate courses.