“Launch your business in the right market“

Production & Operations Management Alumnus Andreas Reiser opens up about the importance of the right market and the role of network with other entrepreneurs
White genderless silhouette on a blue background HECTOR School, KIT
Did you already gain experiences before you started your own venture?
Due to a high degree of initiative, I have always worked in a very entrepreneurial way. This has helped, for example, to conduct customer meetings or to prepare offers.
Are there any specific courses or resources that are necessary to become a founder?
Learn what does it mean to be entrepreneurial and what is the best way to prepare the start-up
What was the most significant challenges, and what did you learn from them?
Making the product really ready for the market. This requires a very deep understanding of the customer.
Having as many customer meetings as possible has helped to learn Be grateful for every challenge: it's a chance to get better.
Looking back, is there anything you wish you had known or done differently before launching your start-up?
Launch your business in the right market: There are markets that are very competitive and scaling is difficult. Choose a strong growth market!
What is your recommendation for future founders?
Never start a business alone! Everyone has strengths and weaknesses. Find a founding partner who complements you!
Furthermore network with other entrepreneurs and accept that backlashes will come. Success comes to those who stand up once more!
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Design & operation of production systems and supply chain is undergoing a change which many companies recognize too late. POM teaches the necessary competences, bridging the gap between up-to-date theory and advanced technologies.

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